The legal rules that influencers must follow when promoting may vary by country. But in general, influencers need to follow the following rules when promoting:

• It should be clearly stated that promotion is advertising . Influencers must make it clear to their followers that their promotions are advertisements. This can be done by using phrases such as "advertisement" or "sponsored" in the promotion.
• The content of the promotion must be realistic . Influencers should reflect the actual features and benefits of the product or service in their promotions. Misleading or incomplete information should not be given in promotions.
• The purpose of the promotion should be to inform the followers . Influencers should aim to inform their followers and raise awareness about the product or service in their promotions. Promotions should not force followers to buy or use the product or service.

The legal rules that influencers must follow when promoting in Turkey are included in the Law on the Regulation of Electronic Commerce (ETK) No. 6563. According to Article 12 of the ETK, "Those who engage in electronic commerce activities, in accordance with their obligations to inform and inform consumers through commercial electronic messages, clearly state that the sale or advertisement of goods or services they carry out within the scope of electronic commerce activities is advertising."

Those who act contrary to Article 12 of the ETK may be punished with an administrative fine.

Here are some examples of legal rules influencers must follow when promoting:

• When promoting a cosmetic product , an influencer needs to show their followers what the product actually looks like and how it is used. Recording a video helps explain the products. It should not present the features and benefits of the product in an exaggerated way.
• When an influencer promotes a restaurant , he needs to show the restaurant's menu and prices to his followers. It should accurately reflect the restaurant's location and service quality.
• When an influencer promotes a travel destination , he needs to show his followers what the destination is really like. It should not present the beauties and tourist attractions of the destination in an exaggerated way.

In addition to the legal rules that influencers must follow when promoting, they must also pay attention to the following points:

• Promotions should be appropriate to the age and interests of the followers.
• Promotions should not force followers to use the product or service.
• Promotions should not contain information that could harm followers.

The legal rules that influencers must follow when promoting are aimed at protecting consumers. By following these rules, influencers can respect consumer rights and inform their followers with accurate and reliable information.

Here is some additional information about the legal rules influencers must follow when promoting:

• It should be clearly stated that promotion is advertising . Influencers must make it clear to their followers that their promotions are advertisements. This can be done by using phrases such as "advertisement" or "sponsored" in the promotion. If it is not stated that the promotion is an advertisement, followers may be misled into thinking that the promotion is an advertisement, and this is against consumer rights.
• The content of the promotion must be realistic . Influencers should reflect the actual features and benefits of the product or service in their promotions. Misleading or incomplete information should not be given in promotions. If untrue or incomplete information is provided in the promotion, followers may make decisions based on incorrect information and this is against consumer rights.
• The purpose of the promotion should be to inform the followers.  Influencers should aim to inform their followers and raise awareness about the product or service in their promotions. Promotions should not force followers to buy or use the product or service. If the influencer forces followers to buy or use the product or service in the promotion, the purpose of the influencer is not to inform the consumer, but to make sales, and this is against consumer rights.
• NetwoTürk Web & Influencer agency prevents legal and penal actions that may arise from brands and influencers in this regard by providing guidance both in cooperation and in service contracts with the brands and influencers it cooperates with. 
• If you want to get accurate and fast interactions in Influencer marketing, our expert staff will be happy to help you. 

RULES TO BE FOLLOWED ON YOUTUBE AND INSTAGRAM TV

According to the "Advertisements made on video sharing channels" section of the guide  , in advertisements made on video sharing channels such as YouTube and Instagram TV  and in shares that are live broadcasts, consumers are constantly encouraged to "read more" in the video or in the title or description of the video or at the beginning of the section where the relevant advertisement will appear. At least one of the following explanations will need to be included, both written and verbal, without having to click on an area such as:

1- “This video contains advertisements from [advertiser].”

2- “This video involves paid collaboration with [advertiser].”

3- “With the support of [advertiser].”

4- “I received these products as a gift [from the advertiser].”

5- “Thank you [advertiser] for sending me the products.”

RULES TO BE FOLLOWED ON FACEBOOK, INSTAGRAM AND TWITTER

According to the "Advertisements made on photo and message sharing channels" section of the guide,  together with any of the identifying information such as name, brand, trade name of the advertiser in or under the photo and/or message shared on photo and message sharing channels  such as Instagram, Facebook, Twitter, or in the descriptions. At least one of the following labels or descriptions will be included:

1- #Advertisement

2- #Advertising/Promotion

3- #Sponsor

4- #Collaboration

5- #Partnership

6- “Collaboration with @[Advertiser]”

7- “Provided by @[Advertiser].”

8- “Received as a gift from @[Advertiser].”

RULES TO BE FOLLOWED IN PODCAST